We are individuals motivated by changing the status quo.

A core principle of our team is climate change mitigation.
Our ability to be a non-critical mineral and low cost energy storage device will play a significant role in that objective.


Russell Goldfarbmuren

Co-founder - CTO/COO

John Fox



Alex Woolf

VP R&D Lineage Logistics


Clean Energy Ventures
Grimley Capital
Third Derivative

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Russell Goldfarbmuren

Co-founder - CTO/COO

Russell Goldfarbmuren is the CTO/Co-founder of Rebound and the inventor of Rebound’s IcePoint® technology. While his technical knowledge traverses several engineering and scientific categories, he specializes in the thermal sciences, process equipment design, and transient performance modeling. Under Russell’s technical leadership, Rebound has raised $3.5M in non-dilutive grants for technology development, primarily from the National Science Foundation, but also including the Department of Energy, USAID and the State of Colorado.

Prior to Rebound, Russell was the technical lead on several Department of Energy and arpa-e grants awarded to Abengoa Solar and focused primarily on thermal energy storage options for grid-scale solar thermal power plants. Russell also won over $5M in US government grants for his ideas while at Abengoa.

Russell is technically motivated by solving tough energy problems using economically practical means, a path that led him away from high temperature storage research and towards ambient condition alternatives. After seeing startup after startup fail to approach energy related problems with the long term, nuanced, and integrated approach they require, Russell decided to act. He created IcePoint® on the fundamental idea that new technology integrated into existing infrastructure can provide energy services like energy storage at a fraction of the cost of stand-alone energy storage technologies like batteries.

Russell graduated magna cum laude from Rose-Hulman Institute of Technology in Indiana spending his summers interning at two startups, NASA @ JPL, and NREL. He received his Masters degree in Mechanical Engineering at UC Berkeley focusing on increasing absorption cycle efficiency via thermal energy storage. Immediately after passing prelims and entering the PHD program, Russell realized that the development pace in academia was too slow to create the impact he desired and thus he left for industry with a Master’s degree in September 2008.

John Fox


John Fox is driven senior executive with a broad base of experience from a Fortune 50 company to a true start-up. Areas where he excels include driving complex engineering, product design, development and manufacturing projects by maximizing investments; human capital and organizational efficiency and optimization. He has proven to deliver successful outcomes within the most challenging environments.

John was most recently ElectraTherm’s CEO and Managing Director. ElectraTherm is a world leader in waste heat to power. He joined in 2010 and oversaw the complete design turn of ElectraTherm’s Power+ Generators followed by commercial product launch. Two of his many highlights during his tenure at ElectraTherm were a visit from former US President Barack Obama, and the company’s acquisition by BITZER, the world’s largest independent manufacturer of refrigeration compressors. Prior to ElectraTherm, John worked for United Technologies Corporation across several Divisions. He graduated from Penn State University with a B.S. in Mechanical Engineering and then an M.S. in Engineering Mechanics. He also graduated from the University of Pittsburgh with an MBA.

Alex Woolf

Advisory Board Member

Alex serves as Vice President, Research & Development at Lineage Logistics, the worlds largest cold-storage warehousing provider. Lineage was ranked #3 on the 2022 CNBC disruptor list and is a proud signatory of the Climate Pledge. Lineage received the Better Project Award from the US Department of Energy for the fourth consecutive year in 2022. Lineage was also recognized as the No 1. Data Science company on Fast Company’s Annual list of The World’s Most Innovative Companies in 2019, in addition to ranking 23rd overall in an evaluation of thousands of companies worldwide.

Alex received his PhD in Applied Physics from Harvard university and holds multiple patents covering industrial energy efficiency and decarbonization.

Luke Erickson

Director of Research and Development

Luke Erickson is the Director of Research and Development at Rebound and is responsible for IcePoint® engineering, equipment specification, and technological validation. Luke’s primary skillset is analyzing open-ended, novel thermofluids challenges and solving them by engineering innovative equipment and processes. Since joining Rebound in 2014, he has modeled and prototyped fluid separation technologies, built novel, high efficiency ice makers, developed cloud-based control software, and scaled up IcePoint® from prototypes from 100W to 10kW. These technology development efforts drove Rebound’s recent commercial pilot successes.

Previously, Luke worked at Abengoa Solar where he focused on design and performance modeling of innovative concentrated solar power technology. He patented four inventions at Abengoa, including three as first author. Luke has also conducted research in sulfur compound synthesis for geoengineering and biomass gasification for biofuels.

Luke earned his Bachelor’s degree in Chemical Physics from Hendrix College.

Bob Ligi

VP of Business Development and Supply Chain

Bob Ligi is the VP of Business Development and Supply Chain at Rebound Technologies. Bob brings tremendous energy with 18 years of Supply Chain and 21 years of Sales and Marketing experience in the aerospace, industrial, and recreational markets. His most recent role was VP of Business Development and Supply Chain for Precision Holdings Inc.

His strong strategic background and experience in complex dynamic environments will help build the “front end” infrastructure critical in positioning Rebound for future growth. Bob will drive a culture of excellence with many years of experience in Business Development, Global Strategic Sourcing, Supply Chain Management, Procurement, and Commodities with companies including UTC Aerospace, GKN Aerospace, Pratt & Whitney, Sikorsky Aircraft, Collins Aerospace, and Hexcel Corporation.

Bob earned an MBA from Rensselaer Polytechnic Institute and a BA in Political Science from Fairfield University.